From 27 to 29 May 2026, IFEMA will host the first edition of WINEMAD, an event that is set to become one of the leading professional events in the wine sector. Created to promote the distribution, internationalisation and more efficient business model, the fair has come about to place Spain at the forefront of the global wine map.
The first edition of WINEMAD – Madrid International Wine Fair has a professional, international and results-oriented format. It is presented as a not-to-be-missed event for wineries, distributors and professionals from the sector seeking to open up markets, generate real business and connect with the wine culture.
In the commercial sphere, it offers an environment that will enable wineries to establish direct relationships with first-rate buyers and importers, with a specific networking program and a platform that facilitates the connection between supply and demand.
On the cultural side, the wine culture as an essential element of identity, heritage and development is promoted. Therefore, proposals that explore its historic, artistic and social dimension will be included, bringing this wealth to the general public through parallel activities throughout the city.
As for the experience, WINEMAD is designed so that visitors can enjoy wine in an active, sensory and personalised way. Themed spaces, workshops, blind tasting, debates in innovative formats and a strong digital presence will make up an event that is participative, memorable and aligned with the latest trends in the communication and marketing of wine.
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